Tehran will host the Iran Food Expo from December 3-6, showcasing the strength of Iranian brands. Moreover, the event emphasizes boosting export opportunities while promoting local production. Officials expect this platform to connect domestic producers with international partners.
Rashid Azizpour, secretary general of the Federation of Iranian Food Associations, stated that the exhibition will adopt a new approach this year. He explained that the event aims to highlight Iranian brands, improve standards, and activate export capacities. Additionally, these efforts can help Iranian products enter global markets.
The Expo will take place at the Iran Mall Exhibition Center with full support from private sector companies and specialized organizations. For this reason, Azizpour stressed that combining a domestic perspective with an international approach remains essential. Supporting local producers while enhancing global trade relations is a key priority.
The exhibition will allow Iranian brands to familiarize themselves with international standards and the demands of foreign markets. Furthermore, Azizpour noted that foreign companies are ready to engage in technical cooperation and technology transfer. He emphasized that showcasing the country’s competitive advantages could foster practical partnerships for long-term sales abroad.
Representatives and entrepreneurs from various countries will attend as potential partners, not just visitors. Their presence will facilitate face-to-face negotiations in production, technology, packaging, and distribution. Consequently, such interactions could strengthen Iran’s position in regional markets.
He also mentioned that specialized exhibitions help integrate production chains and promote food security. By collaborating with the Trade Promotion Organization, the Ministry of Foreign Affairs, and joint chambers of commerce, the Federation aims to present Iran’s capabilities clearly. In addition, targeted cooperation opportunities are expected to emerge from this planning.
Azizpour concluded that the event is about more than displaying products. Indeed, establishing sustainable networks with foreign partners can expand Iranian brands’ role in international value chains. Therefore, the Expo is part of a broader effort to make Iran a regional hub for technology, capital, and market connections.
In summary, the Iran Food Expo will promote Iranian brands, create trade opportunities, and enhance the country’s food industry image globally. Moreover, the event is a strategic step toward long-term cooperation and sustainable development in the sector.