Veteran Iranian actor Majid Mozaffari has urged greater cooperation between artists and the cultural heritage sector. He believes creative figures can help promote Iran’s historical sites, natural attractions, handicrafts, and tourism opportunities.
Speaking about tourism development, Mozaffari said artists could present Iran’s cultural assets through films, music, literature, and other creative works. Moreover, direct visits to heritage sites could help artists develop more accurate representations of the country.
Iran has extensive historical, cultural, and natural resources that could support tourism growth. However, Mozaffari argued that authorities have not fully used these resources to attract domestic and international visitors.
At the same time, he highlighted weaknesses in tourism infrastructure, particularly along major travel routes. He said roadside facilities need better planning and higher service standards to improve the overall visitor experience.
According to Mozaffari, successful tourism development requires more than promoting famous attractions. Instead, authorities must also improve transportation services, visitor facilities, local participation, and destination management.
Local communities, he added, should play a larger role in protecting and promoting cultural heritage. Therefore, responsibility for preserving Iran’s heritage should extend beyond government institutions and involve ordinary citizens.
Mozaffari also called for stronger efforts to attract international tourists by presenting a realistic picture of Iran. He emphasized the importance of showcasing the country’s cultural richness, natural landscapes, historical sites, and tourism environment.
The actor proposed a permanent program to introduce artists to Iran’s cultural and historical resources. Under his proposal, musicians, writers, actors, and filmmakers could participate in organized visits across the country.
Such visits could provide creative professionals with firsthand knowledge of heritage sites. Consequently, artists could incorporate those experiences into their work and reach wider domestic and international audiences.
Mozaffari also highlighted handicrafts as both cultural products and economic opportunities. He called for stronger institutional support for artisans and greater integration of handicrafts into everyday life.
Born in Tehran in 1951, Mozaffari has built a long career in Iranian cinema. His credits include A Hero, Sarbaze Yek Khanevade, and Paye Piyade.
Looking ahead, stronger cooperation between artists and cultural institutions could support Iran’s tourism strategy. In particular, sustained cultural promotion could help create new ways to introduce Iran’s heritage to global audiences.